Legal
Cookie Policy
This Cookie Policy explains how QualDrive Driving School (“QualDrive”, “we”, “us”, or “our”) uses cookies and similar technologies on our website qualdrive.co.uk (the “Site”). It describes what these technologies are, why we use them, and your options for managing them.
Last updated: 15 August 2025
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They can:
- Remember your preferences (language, region, login status)
- Enable essential site functionality (shopping cart, session management)
- Track usage and performance (page views, load times)
- Deliver personalized content and advertising
Cookies can be:
- First-party cookies: set by our Site
- Third-party cookies: set by external services (e.g. analytics providers)
- Session cookies: deleted when you close your browser
- Persistent cookies: remain until they expire or you delete them
2. Why We Use Cookies
| Category | Cookie Names / Examples | Purpose | Retention |
|---|---|---|---|
| Essential | cookieConsent | - Remember your cookie preferences<br>- Enable Site functionality (session, security) | 1 year |
| Preferences | site_language | - Save your language or region choices | 1 year |
| Analytics | Hotjar (_hj*) | - Collect anonymized usage data, heatmaps, session replay | 365 days |
| Marketing | (none currently) | - Personalized offers (future use, subject to consent) | N/A |
- Essential Cookies – Necessary for the Site to work properly. They enable basic features like page navigation and access to secure areas. Without these, the Site cannot function correctly.
- Preferences Cookies – Remember choices you make (e.g., language, region) to provide a more personalized experience.
- Analytics Cookies – Help us understand how visitors interact with our Site by collecting and reporting information anonymously. We use Hotjar for heatmaps, session recordings, and analytics—only loaded after your explicit consent.
- Marketing Cookies – Currently not in use but may be deployed in the future to show relevant offers. You will always be asked before any marketing cookies are enabled.
3. Managing Your Cookie Preferences
When you first visit our Site, a Cookie Banner appears requesting your consent for non-essential cookies. You can:
- Accept All – Enable all categories of cookies.
- Reject All – Only allow essential cookies.
- Customize Settings – Choose which categories to allow (Preferences, Analytics, Marketing).
Customise your cookie preferences
Feel free to change your cookie preferences after the fact here Change your cookie settings
4. How to Disable Cookies in Your Browser
Most browsers allow you to manage cookie settings directly. Below are links to instructions for popular browsers:
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/kb/enable-and-disable-cookies-website-preferences
- Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- Edge: https://support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
If you block cookies, some features of our Site may not work properly.
5. Third-Party Cookies
We use Hotjar to analyse user behaviour and improve our Site. Hotjar may set cookies for session recording and heatmaps. Hotjar’s privacy policy is available at https://www.hotjar.com/legal/policies/privacy.
We may integrate future third-party services (e.g., Google Analytics, advertising networks) that will be subject to your consent and listed here.
6. Changes to This Cookie Policy
We may update this Cookie Policy at any time. The “Last updated” date at the top will reflect changes. Please review regularly to stay informed.
7. Contact Us
If you have any questions about our use of cookies, please contact:
QualDrive Limited
Email: contact@qualdrive.co.uk
Phone: +44 1527 337 855
Address: Greenlands Business Centre, Studley Road, Redditch, Worcestershire, United Kingdom, B98 7HD